Task 1

Explain how organisations use data mining for marketing purposes. Conduct some research of you own and find illustrative examples.

Task 2

Conduct some research and explain the project management concept of the iron triangle when considering market research budgets.

Task 3

You want to explore how teenage smokers describe their family environment to understand the role of parents in their lives.

a. What word(s) in the scenario gives you a clue as to whether you would design a quantitative or qualitative study?

b. What are some possible research methods that you might use?

Task 7

When developing survey instruments, not only should each question relate to a specific part of the research objectives, but each question should be written in a concise and precise manner, and the survey population must be able to understand what is being asked. Provide 3 examples of each type of survey question when conducting research into a new flavour of coffee.

a. Demographic b. Open ended c. Closed

d. Rank order