Question: Task 1 (LO1): The Case for Change (10 marks) Present the amazon or flipcart and explain what it does and in which markets it operates.
Task 1 (LO1): The Case for Change (10 marks) Present the amazon or flipcart and explain what it does and in which markets it operates. Afterwards, explain why this company is digitally transforming (e.g., emerging of e-commerce, Covid-19) Finally, present the objectives of its digital transformation.
Task 2 (LO2): Gaining Digital Business Agility (40 marks) By leveraging on the model developed by the Global Center for Digital Business Transformation (2018), advise amazon or flipcart on which initiatives and digital technologies can be used by amazon or flipcart to gain Digital Business Agility. Specifically, for each component of the Digital Business Agility Model (i.e., hyperawareness, make informed decisions and execute fast), you need to advice of at least of one initiative that can be implemented and one digital technology (e.g., Machine learning, Internet of Things, Artificial Intelligence, Virtual/Augmented Reality) that can be used.
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