Task: $(1)$ Select two communication techniques from the list below; $(2)$ begin your answer with the name $of$ one selected technique followed $by$ either "Top Down" $or$ "Bottom $Up"$; $(3)$ briefly explain why you categorized the technique $as$ you did $(in$ some cases, the technique may include both $TD$ and $BU$ components$)$; $(4)$ repeat for the second technique.

$-$samples $of$ a new food product offered $in$ a Costco store

$-$a firm develops multiple versions $of$ one $of$ its brands $(Crest$ with whitening; Crest for smokers; Crest for $sensitive$ gums; etc.$)$

$-VW$ runs $aTV$ campaign describing how its diesel$-$powered vehicles are "clean technology"

$-$a shelf dispenser $in$ a supermarket offers $a20\%-$off coupon for the brand $of$ product next $toiton$ the shelf

$-$Netflix uses the news media $to$ describe how they plan $to$ begin cracking down $on$ password$-$sharing and explaining that they will offer a new lower$-$price tier for new subscribers

$-$a coupon for a discount $on$ a promoted brand $is$ printed $on$ the back $of$ supermarket checkout receipt

$-at$ Halloween Home Depot offers lighted plastic jack$-o-$lanterns $(2-$for$-$the$-$price$-of-1)on$ a display right inside the entrance

$-$a consumer products firm $(e.g.,$ Campbells$)$ puts a cents$-$off coupon $in$ a Value Pack $(a$ collection $of$ coupons from various firms mailed $to$ each household$)$ for its newly acquired spaghetti$-$sauce brand, Rao's

$-$a brownie$-$mix company $(e.g.,$ General Mills$)$ puts a cross$-$ruff coupon $in$ the mix box offerng $a10\%$ discount $on$ Chex cereal