Task 1: You will be given a case study on a given company or situation and you will be required to provide a written analysis in the form of a report. This will involve the following:

identifying the problems affecting the company or situation through application of a SWOT analysis

analysing the data/information provided in the case study

identifying alternative solutions

drawing conclusions and making recommendations

Case Study Analysis Task

You are the consultant who has been commissioned by HM Government to identify the impact of Brexit and the Covid-19 pandemic on supply chains in the food and restaurant industry. Read the Greggs becomes latest food business hit by supply chain problems news article and write a report analysing the problem(s) the industry is facing (or might face in future) and suggesting solutions. You should present your answers in a suitable academic report format with numbered sections and sub- sections.

Use the following headings - you will need to choose your own sub-headings according to your own analysis:

o Problem Statement o Analysis of Data

o Alternative Solutions o Recommendations

NOTE: While this task is based on the material in the case studies, the cases do not contain all the information needed to provide a full and complete report. You will need to make use of your existing knowledge of any relevant business models/theories/concepts that will facilitate a comprehensive response to each section heading. Use up to date research too.

CASE STUDY

Greggs becomes latest food business hit by supply chain problems

Greggs has become the latest food outlet to be hit by supply chain problems with some products containing chicken missing from its shelves.

The bakery giant said it was seeing "temporary interruptions" in the supply of some ingredients - though there is no problem with its chicken bake products.

It comes a day after McDonald's pulled milkshake and bottled drinks from its menu due

to supply issues.

A Greggs spokesperson said: "There are no current supply issues with our chicken bakes and our customers can continue to enjoy these as they usually would.

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"Unfortunately, like others, we're seeing temporary interruptions in supply for some ingredients which occasionally results in shops not being able to maintain full availability on all lines.

"However, we have a wide range of choices in our menu for customers happy to buy an alternative."

The British Poultry Council, which represents chicken and turkey suppliers, last week said the industry was facing a labour crisis due to Brexit.

Supply chain shortages have taken their toll across the economy this summer, from supermarket shelves and fast-food restaurants to paving specialists and barbecue gas cylinders.

The shortage of an estimated 100,000 lorry drivers, a "pingdemic" forcing employees to stay off work and a lack of workers following Brexit are among factors creating headaches for businesses.

Earlier this week a closely watched business survey suggested the issue was already taking its toll on the UK's economic recovery from coronavirus, which crushed activity in 2020 and at the start of this year.

Greggs, which has more than 2,000 shops across the country, did not specify the specific nature of its supply chain problems, though they are understood to reflect the widespread issue of worker shortages which have been blamed on both Brexit and the

pandemic.

Last week, peri-peri chicken brand Nando's was forced to close 45 restaurants and suspend deliveries as a result of the disruption.

Earlier this month, KFC also said some items would be missing.

The British Poultry Council has called on the government to allow overseas workers to

be fast-tracked, with the sector reporting vacancies of 16%.

Avara Foods, a major UK poultry supplier, last week dismissed the significance of the "pingdemic" and said it was the Brexit impact on workers that was causing stress on

supply chains in multiple sectors.

The wider supply chain disruption problems have affected businesses from M&S - which alluded to the issue in a broadly positive trading update last week - to cleaning products maker McBride, which has warned of a profits slump.

It seems to have to have resulted in consumer-facing companies needing to prioritise.

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In the case of the McDonald's shortage, supplier Arla said it had been asked to pause production of its milkshake mix as it tried to shore up supply across the rest of its menu.

Adapted from: Sky news (202) Greggs becomes latest food business hit by supply chain problems (Online) Available from

Greggs becomes latest food business hit by supply chain problems (msn.com) (accessed 25th August 2021)

Glossary: Supply Chain:

A supply chain is a network between a company and its suppliers to produce and

distribute a specific product or service. The entities in the supply chain include producers,

vendors, warehouses ...

Pingdemic: A person gets a notification from the app - that's the 'ping' people talk about - advising them to stay at home for 10 days if it detects they have been in close contact with someone who has tested positive for coronavirus. The government says it's crucial people isolate when asked to help stop the spread of the virus.

the withdrawal of the United Kingdom from the European Union.

A shortage is a situation in which demand for a product or service exceeds the

available supply. When this occurs, the market is said to be in a state of disequilibrium. Usually,

this condition is temporary as the product will be replenished and the market regains equilibrium.

A South African fast food chain that makes the Portuguese style chicken

Avara Foods is one of the UKs largest food businesses, supplying chicken and turkey to the

nations most popular supermarkets and restaurants

The British Poultry Council is the voice of the British poultry meat sector and the

trade association for producers of poultry meat from chickens, turkeys, ducks and geese, the

Council addresses issues on all parts of the production chain: breeding, hatching, growing, and

processing.

Brexit:

Supply shortages:

M&S: Marks and Spencer, well known UK department store KFC: Kentucky Fried Chicken fast food restaurant

Aria: Provides catering companies with sauces

Nandos:

Avara:

Poultry Council:

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Case Study Analysis Report Structure

Your assessment must be written in report format with headings and sub-headings. It is very important that you follow the exact format provided as this forms part of the criteria used to assess your work. The template below illustrates the structure that must be followed in your report:

1. Backgroundandstatementofproblems

In this section of the report you should do the following:

o Give a brief background to the company what industry do they operate in?

o Explain the current situation of the organisation, e.g. sales have fallen dramatically o Identify three key problems which have led to this current situation

o State the purpose of this report

2. Analysis of Data

2.1 [Problem 1 your heading here will be the name of the first problem that you have

identified in the case, e.g. Branding]

In this paragraph you need to explain the following:

o The causes of this problem

o The effects that this problem has had on the organisation

o The possible consequences this problem might have if this problem is not solved

2.2 [Problem 2 your heading here will be the name of the second problem that you have

identified in the case]

In this paragraph you need to explain the following:

o The causes of this problem

o The effects that this problem has had on the organisation

o The possible consequences this problem might have if this problem is not solved

2.3 [Problem 3 your heading here will be the name of the third problem that you have identified in the case]

In this paragraph you need to explain the following:

o The causes of this problem

o The effects that this problem has had on the organisation

o The possible consequences this problem might have if this problem is not solved

3. Analysis of Alternative Solutions

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3.1 [Problem 1 your heading here must be exactly the same as the heading for 2.1]

o You should identify two alternative solutions to this problem

o For each alternative solution you should analyse the possible positive & negative result

of those solutions

3.2 [Problem 2 your heading here must be exactly the same as the heading for 2.2]

o You should identify two alternative solutions to this problem

o For each alternative solution you should analyse the possible positive & negative result

of those solutions

3.3 [Problem 3 your heading here must be exactly the same as the heading for 2.3]

o You should identify two alternative solutions to this problem

o For each alternative solution you should analyse the possible positive & negative result

of those solutions

4. Recommendations

In this final section of the report you need to select the best solutions from those you have suggested in section 3:

4.1 Short-term recommendations

o here you need to make two recommendations that the organisation could implement

within the next three months 4.2 Long-term recommendations

o here you need to make two recommendations that the organisation could implement within the next year