Task 10.b. Applied Learning | Mec X + X > C Apsu.instructure.com/courses/2111142/assignments/12434042?module_item_id=31044116 ve CFr, dilu ORrS. After you learn more about the terms and try the site's calculators, complete the calculations in the following example to conclude your media brief. For these calculations, assume that you have two radio station choices to place your advertisements in your market. Based on your calculations, which radio station should you select? What changes to these conditions would lead you to select the other radio station? Radio Station Table Radio Station 1 Radio Station 2 Terminology State College- State College- Media Market DuBois, PA DuBois, PA Name of your market 2010 U.S. Census Combined Population 236,577 236,577 Statistical Area Rating 10 17 From ratings service such as Nielsen Frequency 10 7 Number of spots you decided to buy Cost $1,400 $2,000 Cost per spot Media Cost $14,000 $14,000 Frequency * Cost per advertisement Impressions ? (Population * Rating * Frequency) / 100 Gross Rating Points (GRPs) ? Rating * Frequency Cost Per Point (CPP) ? ? Media cost / GRPs Cost Per Thousand Impressions ? ? Media cost / (Impressions / 1,000) (CPM) -71 Applied Learning Type here to search MS 9 e pap 3:34 PM 3/23/2021 720