Task 1.3: How would you use the following data in predictive analysis to gain new customer and improve existing customer experience with your product/service (Pepsi company):

• The websites consumers visit.
• Consumers level of engagement with visited websites (i.e. the pages viewed, length of visits, frequency of return visit to sites)
• Visitors and consumers interests, lifestyles, and personalities (e.g. from the content of their blogs, tweets, and Facebook profiles)
• Visitors purchases, almost purchases, abandoned carts, and product returns and exchanges.

(Note more than Half page)