TASK 2 (d) Describe the key stages involved in selecting and appointing a marketing agency to develop and implement the launch campaign. (10 marks) (e) Develop the following elements of an integrated marketing communication plan that could be used to launch the new product or service to the target market. TWO clear SMART communication objectives An outline of the target market and the message to be communicated. A range of proposed communication methods, media and tools A campaign implementation schedule (30 marks) Recommend, with justification, an appropriate budget setting method for the campaign. (10 marks) TASK 3 *) Explain how the current life cycle stage of the selected product/service could influence the choice of marketing communication tools. (10 marks) (h) Develop a creative brief that targets the existing target market of the selected product/service. (15 marks) TASK 2 (d) Describe the key stages involved in selecting and appointing a marketing agency to develop and implement the launch campaign. (10 marks) (e) Develop the following elements of an integrated marketing communication plan that could be used to launch the new product or service to the target market. TWO clear SMART communication objectives An outline of the target market and the message to be communicated. A range of proposed communication methods, media and tools A campaign implementation schedule (30 marks) Recommend, with justification, an appropriate budget setting method for the campaign. (10 marks) TASK 3 *) Explain how the current life cycle stage of the selected product/service could influence the choice of marketing communication tools. (10 marks) (h) Develop a creative brief that targets the existing target market of the selected product/service. (15 marks)