Task 2 - Developing business promotion plans George and Mildred now require you to write two (2) promotional plans. The promotional plans can be on any aspect of the business (new clients, new products, new services etc.). Task 2: Question 1 The layout and content of each plan should address the following: Research and identify target markets. Obtain market research data (or make assumptions) and identify key market data for the plan. This can include, for example, customer demographics, product types file. census data if available]. marketing media data (i.e. social media). Conduct a competitor analysis. Identify your major competitors (at least two (2)), with a competitor analysis developed for each competitor. Develop and review the business market position based on the research and competitor analysis. Develop the business brand and the benefits your business can offer. Identify the business' products and/or services using a combination of research and your own personal experience Establish the objectives and targets of the promotion. # Develop and select the appropriate promotional tools. (1,000 words] You may use any format for your plan; however, you are not permitted to simply answer the points above If you are unsure as to how to write a plan, you can refer to the Business Growth and Marketing topic and use the suppested SMEAC format outlined in Part 6, Section 13. You may also refer to the internet for other examples of business or marketing plans. A link providing guidance on how to develop a plan is available in the Toolbox. You can also use the temp ate below for your plan. When completing this task, assumptions are permitted, although they must not be in conflict with the information provided in the case study