Task 2 Developing business promotion plans

George and Mildred now require you to write two (2) promotional plans.The promotional plans can be on any aspect of the business (new clients, new products, new services etc.).

Task 2: Question 1

The layout and content of each plan should address the following:

Research and identify target markets.

Obtain market research data (or make assumptions) and identify key market data for the plan. Thiscaninclude, for example, customer demographics, product types (i.e. census data if available), marketing media data (i.e. social media).

Conduct a competitor analysis. Identify your major competitors (at least two (2)), with a competitor analysis developed for each competitor.

Develop and review the business' market position based on the research and competitor analysis.

Develop the business brand and the benefits your business can offer.

Identify the business' products and/or services using a combination of research and your own personal experience

Establish the objectives and targets of the promotion.

Develop and select the appropriate promotional tools.