Question: Task 2 : How did the company / organization get there? ( What have been the marketing and management factors led to the present success

Task 2:
How did the company / organization get there? (What have been the marketing and management factors led to the present success or failure?). Support your answer with good information and data with the help of SWOT Analysis. Explain the chosen companys customers, segmentation and mix variables targeting the needs of the customers.

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