Retailers often use psychological pricing as a price-adjustment strategy. Explain this pricing strategy. How do reference prices

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Retailers often use psychological pricing as a price-adjustment strategy. Explain this pricing strategy. How do reference prices affect psychological pricing decisions?

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Principles of Marketing

ISBN: 978-0136079415

13th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Nov 12, 2012 07:39 AM

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Retailers often use psychological pricing as a price-adjustment strategy. Explain this pricing strategy. How do reference prices

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