Question: Task 2 (MO2) Produce a corporate branding plan for a retail and supply chain organisation of your choice. For example: Unilever, the company responsible for

Task 2 (MO2) Produce a corporate branding plan for a retail and supply chain organisation of your choice. For example: Unilever, the company responsible for such popular brands as Dove soap. Skippy peanut butter and Ben & Jerry's ice cream. To achieve a Merit grade, students must attempt Task 2A. To achieve a Distinction grade, students must attempt Task 2A and Task 2B A. Two key characteristics that contributes to a strong corporate branding? B. A Brand Ambassador and the events which the Brand Ambassador will participate in

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