Task 2 Report

The senior management team would now like you to use your knowledge and experience of operating in international markets to help them to understand how to develop an international marketing strategy. Write a report for the senior management team. In the report you must:

• analyse the features of international markets
• evaluate the operational considerations that should be taken into account when developing an international marketing strategy
• analyse the characteristics of an international marketing strategy.

Extension activities:

To gain a merit grade you must also:

evaluate the legal implications associated with developing and implementing an international marketing strategy.

To gain a distinction grade you must also:

choose an organisation you know well or one where you have access to detailed information. Evaluate the chosen organisations international marketing strategy.

LO2, ACs 2.1, 2.2, 2.3, 2M1, 2D1

Task 3 Presentation

The senior management team would now like to understand the requirements of international marketing communications. Develop a presentation with an accompanying handout for the senior management team. You do not need to actually deliver the presentation. In the presentation you must:

• evaluate the way in which local customs, culture, language and ethical considerations may affect marketing communications
• assess the role of technology in international marketing communications
• assess the implications and requirements of different sales and marketing communications strategies.

Extension activities:

To gain a distinction grade you must also:

Analyse the concept of glocalization and review its impact on communications.

LO3, ACs 3.1, 3.2, 3.3, 3D1