Task 3 (40 marks) Now the question is about how the selection of your target consumers can change the kind of Abayas that you offer in the store. a) You have selected a group in question 2. Discuss the strategy you would prefer: mass- marketing strategy, target marketing strategy or niche marketing strategy? Justify your selection. (10 marks) b) You now develop a brand for your business. Develop for your business the identification (logo, name) and explain what your added value would be (something that makes it different from other products)? (15 marks) c) There are different types of brands. The main categories are functional brands and emotional brands. Evaluate for your Abaya brand, if this would work more as a functional or emotional brand. Justify your selection. (15 marks)