task 3

What a marketing manager does, or what roles he plays in the process involving marketing management?

His job in the process is to find prospects and to stimulate them to buy his products. But it does not truly explain the job being performed by a marketing manager.

In addition to stimulating the demand for his products, he undertakes a lot of other diversified activities. He has to influence the level, timing, and composition of demand to help his organization achieve its goals.

Most marketing experts believe that the marketing manager's job is to manage the demand for his product. It would help if you realized that demands vary in terms of their states. In the following section, we shall try to give you an idea of different demand states and the consequent marketing tasks.

You understand that marketing managers undertake activities to achieve desired exchange outcomes with target markets for their sustenance. As a practicing or potential marketer, you should know which philosophy should guide you in performing your tasks as a marketing manager.

81. What is the purpose of key performance indicators (KPIs)?

82. Which of the following is a part of managing a project team:

83. How can a project manager fast track a project?

84. Which of the following is a process involved in closing a project:

85. The cost of designing a reliable, durable product is a(n) __________ cost.

86. A manufacturing company uses Six Sigma as a quality management framework. This means that the

company

87. Which of the following is true of breakthrough improvements:

.

88. A health food company claims that its products will cure many diseases, even though it has no

evidence of this. When customers find out that the claim was a lie, the company sufers from a

damaged reputation and many lawsuits. The company's __________ behavior exposed the company to

risks.

89. A company wants to be alerted to security breaches and other IT threats. What type of software

should the company invest in?

90. Which of the following is a benefit of a captive insurance company: