Question: Task 4 ( 7 points ) : Approximately what percentage of the changes in weekly total traffic via Google could be attributed to the absence

Task

4 (7

points

)

: Approximately what percentage of the changes in weekly total traffic via Google could be attributed to the absence of a sponsored search campaign in weeks

10 - 12 ?

Can you use this percentage of changes to estimate the contribution of sponsored search to weekly total traffic? Please justify your answer.

100 %

of the changes in weekly total traffic could be attributed to the absence of a sponsored search

Task 4(7 points): Approximately what percentage of the changes in weekly

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