Task 4: SWOT analysis

a. Conduct internal and external analysis of specific organizations in order to identify strengths and weaknesses

Guidelines:

Select two organizations

For company one :

External environment Internal environment

select at least Four factors and classify them as Strengths and /or weakness select at least Four factors and classify them as opportunities and /or threats

For company two :

External environment Internal environment

select at least Four factors and classify them as Strengths and /or weakness select at least Four factors and classify them as opportunities and /or threats

b. Explain how strengths and weaknesses interrelate with external macro factors. (choose one company to perform from the previous question ) 3 Example

Guidelines:

Here you need to talk about how organizations can use internal strengths and weaknesses to exploit external opportunities and eliminate external threats

c. Apply appropriately SWOT/TOWS analysis and justify how they influence decision-making.

Guidelines:

Apply TOWS analysis and justify how they influence decision-making. (Here will start with a brief about the company scope, sector, goals plans then you need to identify the position of the organization according to TOWS analysis (SO, ST, WO, WT) and justify how they influence decision-making to achieve these goals).

Critically evaluate by considering the evidence and discuss the validity of evidence from opposing views the impacts that both macro and micro factors have upon business objective and decision-making