Task 7.c. Discussion | MPI | (L)

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1. Visit the globalEDGELinks(https://globaledge.msu.edu/mpi).website and familiarize yourself with the current year's Market Potential Index (MPI) landing page.
2. Next, click on View MPI Table,and familiarize yourself with the criteria for the top 10 countries.
3. Then, click on Return to MPI Page.
4. Once you have returned to the MPI page, click on View Year to Year Comparison,and familiarize yourself with this comparative content.
5. Analyze both tables and answer the following questions:
   • What patterns do you see in the changes of MPI for the top 10 countries listing?
   • Can you explain what eventsmight have caused the shift of the country rankings on that list?
   • Based on the information provided in MPI, if you were advising Amazon to introduce its Alexa products (i.e., a domestic consumer products company), which one or two countries among the top 10 list would you recommend to enter and why?

https://globaledge.msu.edu/mpi