Task B $-$ Individual Component $($based on the chosen company in Task A$)$

You are required to develop a comprehensive marketing strategy to effectively market the new product $($Tata Punch Electronic vehicle$)].$ Apart from considering the various segmentation variables and current situational analysis, you are also required to examine the marketing planning process and formulate appropriate marketing objectives and strategies for implementation.

$1.$ Executive Summary

$\_(5$ marks$)$

$2.$ Introduction

$\_(5$ marks$)$

$3.$ Marketing Mix Strategies for the new product $($for promotional strategy, there should be at least $3$ different types of promotional tools$)$

$\backslash (\backslash$xlongequal$\{(\}60\backslash )$ marks$)$

$4.$ Marketing Budget Allocation

$($i$)$ cost analysis and controls

$($ii$)$ contingency planning

$(15$ marks$)$

$5.$ Conclusion

$(5$ marks$)$

$6.$ Citation and Referencing $($APA Style$)$

$\backslash (\backslash$xlongequal$\{\backslash$text $\{(10$ marks$)\}\}\backslash )$