TASK: Create a fictitious company and give a suitable name. Write a report (word document) providing the following information for your company. 1. Company Name 2. Vision Should refer to the end result of your business (should be maximum 2 sentences) 3. Mission - Different to a vision, your mission should explain the reason your company exists. (at least 2 to 3 sentences) 4. Objectives - What are you going to do -- what are the goals that will lead to the accomplishment of your mission and your vision? (at least 3 to 4 sentences) 5. Business Strategy Which of the three generic strategies (cost leadership, focus or differentiation) would you use? and why? (at least 6 to 7 sentences) 6. IS Strategy What plan will you use to provide information services? Hint: See IS Strategy matrix on page 28 textbook and provide the strategies you will be using for each of the fields. You have to present this in a table form.

7. Strategic Planning Model i) Which one of the following models will you use to align your Business Strategy with the IS Strategy and why? (at least 6 to 7 sentences) i. Porters five competitive forces model ii. Porters value chain (internal operations) Model iii. Resource based view model iv. Strategic Alliances v. Co-opetition Model ii) Explain the model you selected above for your business by strategically presenting it in a model form (block diagram) and explain each component of the diagram in at least 3 to 4 sentences. Note: For models that do not have a block diagram such as strategic alliance and Co-opetition model - you can create your own block diagram or you can research on web and look for some sample diagrams showing the components.

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