Task Description
Scenario Analysis and Justification

Aim
Investigate and identify a new export market opportunity for Australian macadamia nuts into South Korea for a 2026 launch.

This is the first assessment of an interlinked three-part project - A1 Scenario Analysis, A2 Communication Strategy Pitch, and A3 Marketing Comms Plan.

Rationale
To build student understanding of the use of environmental scanning in the market research process. Additionally, this allows the student to demonstrate critical thinking and problem-solving skills applied to marketing.
Process
Market a current macadamia nut product (400gm Dry Roasted variety retail pack) manufactured by Macadamias Australia (product currently available in Australia) to conduct an environmental analysis and assess the viability.

Snapshot Paper
Students are required to source only secondary research and apply this information to address the task. 

The report has 3 mandatory elements:

1. Identify and justify the market for your product in the chosen city and country that is suitable to increase export opportunities. The analysis requires the use of a PEST framework using statistics and information to support.
Include any limitations of the secondary research used. Provide a narrative and an infographic PEST diagram that clearly outlines the insights.
2. Provide and justify the new market selection with a view to achieving product acceptance by consumers.
3. Remember to include a justification section as to why the insights should be accepted by Macadamias Australia to inform their strategic planning.
 

Please help me, I need a scope for this. thank you!