Task details Who has more power, marketers or consumers? Your task is to research and prepare...

 

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Task details Who has more power, marketers or consumers? Your task is to research and prepare a written essay of 500 words presenting your argument to the above question and to provide recommendations for marketers to bridge the gap between themselves and consumers. Instructions In your research piece you must provide an analysis supporting your position to the above question. You have the choice of which direction you take this but make sure your intent is clearly stated in the introduction. Use 2-4 arguments to support your overriding position. For example, some things you might want to focus on is: Lack of privacy Lack of regulation Social media evolution Social issues and corporate responsibility Interaction and engagement between brand and consumer Downward pressure on price Transparency The choice is yours as long as you address the overriding argument above. This is an individual assignment. The word count is 500 words. Use either the Harvard or APA referencing style (see Referencing Tool for more info)...just make sure whatever you choose, you're consistent with it. Include at least 10 references from a variety of resources (e.g. books, article, reports) Task details Who has more power, marketers or consumers? Your task is to research and prepare a written essay of 500 words presenting your argument to the above question and to provide recommendations for marketers to bridge the gap between themselves and consumers. Instructions In your research piece you must provide an analysis supporting your position to the above question. You have the choice of which direction you take this but make sure your intent is clearly stated in the introduction. Use 2-4 arguments to support your overriding position. For example, some things you might want to focus on is: Lack of privacy Lack of regulation Social media evolution Social issues and corporate responsibility Interaction and engagement between brand and consumer Downward pressure on price Transparency The choice is yours as long as you address the overriding argument above. This is an individual assignment. The word count is 500 words. Use either the Harvard or APA referencing style (see Referencing Tool for more info)...just make sure whatever you choose, you're consistent with it. Include at least 10 references from a variety of resources (e.g. books, article, reports)