Task: Explain how you will analyse and report the quantitative data collected from the

questionnaire. In your discussion explain at least three different inferential statistical tests

would be appropriate to address research questions 1 and 2.

Research's objective: Xav is a social enterprise start-up in Melbourne that sells candles ("tins of courage"), diffusers and wax tablets. They give a percentage of their profits to raise awareness and funds for childhood cancer research, charities and directly to families experiencing childhood cancer. They operate online 100%. The company currently plans to expand their product line; hence, they need this market research to support the launch of an expanded product range over the next 12 months and the development of a communication strategy related to their brand story and how Xav contributes back to the community. They are planning to conduct marketing research with homewares consumers in Australia. A quantitative research with homewares consumers in Australia must address the following questions:

1. What are the product preferences and purchasing habits of consumers who purchase candles or home fragrance (diffusers, wax tablets) online? How is a consumers product preferences and purchasing habits related to their willingness to spend on candles or home fragrance online?
2. What features would make a candle/home fragrance subscription attractive to consumers?

[FYI: Xav subscription would involve a monthly/quarterly delivery of a range of Xav products]

Note:

• Research must have a minimum sample size of 300 respondents;
• Respondents should have purchased candles or home fragrance (e.g. diffusers, wax tablets) online at least once in the previous 12 months.