Task:

Individual task.

Based on the Chosen B2B company (Microsoft Azure is a cloud computing service created by Microsoft) in a specific country (if your company is a large multinational choose a business unit to make it manageable).

Perform a situation analysis identifying the following:

1. Product mix:
i. Current product mix, product lines and individual products

 

2. Market analysis:
i. Who are their current competitors

ii. PESTEL

 

3. Market segmentation
i. Identify the segments that they target (including the characteristics of each market segment).

 

4. Value proposition:
i. Identify the value that the company aims to provide to each segment (which products are aimed at each segment and what the benefits

are to that segment)

 

5. Positioning:
i. How do they position themselves in the market (and if relevant to each segment). How do they differentiate themselves through this

positioning from their competitors?

 

References