Task is to develop a comprehensive Interactive Marketing Plan.Your team is to select a brand in Canada,discuss a current marketing need or opportunity that can be solved using Interactive Marketing, and develop an Interactive Marketing plan to address the need/opportunity.

1. Executive Summary

Did the executive summary provide the reader with all the required detail to understand the situation and the appropriateness of the proposed solution?

1. Situation Analysis

Current marketing situation of company including customer, market and environmental analyses. Does it include the key points logically presented, and leave the reader with all pertinent information to evaluate the appropriateness of recommendations to follow as well understand the context in which the firm operates? Have the implications from the Situation Analysis been drawn out? Are the key interactive marketing issue(s) facing the company clearly outlined?

1. Interactive Marketing Strategy

Including target groups, media selection (including list recommendations for direct mail), and rationale for selections. Are marketing objective(s) clearly stated and SMART? Is a test plan or matrix included? Does the recommended strategy address/resolve the key issues (as identified)? Is the recommended approach an interactive or direct marketing one? Is the budget detailed by program and appropriate?

1. Overall Analysis

Does the report provide a well-reasoned argument that supports the proposals made? Is case fact or other information analyzed to provide a detailed perspective and support the recommendations? Does the plan incorporate interactive/direct marketing

The plan will contain the following information:

• Executive summary including your key findings and recommendations
• Current marketing situation of the company (situation analysis); at a minimum, this section will include a customer analysis, market analysis and environmental analysis
• Marketing Objective and Marketing Communications objectives of the plan
• Comprehensive interactive marketing strategy recommended - must include target market(s) or group(s), media selection, and the rationale for your all of your recommendations
• Test plan or matrix - to include details on what is being tested (e.g., media, offer, timing or creative), and how test will be conducted including methodology, sample size, projected response rates, etc.
• Detailed budget for the plan.

Tutor-JudgeBoarPerson628 please don't answer this question thanks