TASK: Your group task is to develop a comprehensive Interactive Marketing Plan. Your team is to select a brand in Canada, discuss a current marketing need or opportunity that can be solved using Interactive Marketing, and develop an Interactive Marketing plan to address the needfopportunity. The plan will contain the following information: - Executive summary including your key ndings and recommendations - Current marketing situation of the company (situation analysis); at a minimum, this section will include a customer analysis. market analysis and environmental analysis - Marketing Objective and Marketing Communications objectives of the plan - Comprehensive interactive marketing strategy recommended must include target market(s) or group(s), media selection, and the rationale for your all of your recommendations Test plan or matrix to include details on what is being tested (e.g., media, offer, timing or creative), and how test will be conducted including methodology, sample size. projected response rates. etc. - Detailed budget for the plan