Question: task is to select a digital trend and give your analysis, evaluation, and pointofview (POV) on how that trend would affect consumer behaviour and a

task is to select a digital trend and give your analysis, evaluation, and pointofview (POV) on how that trend would affect consumer behaviour and a companys marketing activities.

Give an example of an organization or brand campaign that is taking advantage of this digital trend and share how that brands activities are leveraging this digital trend (well or not well according to your personal point of view).

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