Question: TASK ONE ARCHIMATE MODELS : Lucida Media is an Australian traditional media company focusing on print magazines. Its profitability has plateaued in recent years with
TASK ONE ARCHIMATE MODELS : Lucida Media is an Australian traditional media company focusing on print magazines. Its profitability has plateaued in recent years with the advent of new digital media companies and social media. The board of directors has tasked the C-level suite with developing a new vision for the company. If you make any assumptions in your models, please note them in your document. MODEL ONE BUSINESS LAYER :Stakeholders in the model are all members of the Advertising Sales Team, which can be modelled as a business actor: John Leonardo Zihao The three primary interfaces that these employees use to engage with customers are: Phone, email and Zoom (video conferencing software). The focus in this model is of the business role of advertisement sales by Leonardo. The trigger (business event) for the business function - advertisement sales journey - is a new sales contact identified. The function consists of five business processes: Gather Details of Customer, Sell Advertisement, Create Advertisement, Accept Payment, Print Advertisement. The Gather Details of Customer, The Accept Payment processes have write access to the business object of an invoice. 2 | LAB ASSESSMENT 2 MODEL TWO APPLICATION LAYER : The second Model will focus on the application layer of the business. Lucida Media uses Salesforce for all of its CRM needs. The Sell Advertisement is an explicitly defined exposed application behaviour that is realised through an application function and its application interface is a Web-based front-end in Salesforce. The application interface is comprised of an application collaboration component Contacts with application components of customer leads and past advertisements. The contacts in Salesforce allows for a business to search a customer or supplier to see a full history of transactions (sales, emails, invoices and payments etc.) as well as contact details. There is also an application component of Accounts for the invoicing. MODEL THREE TECHNOLOGY LAYER :The third Model will focus on the technology layer. Each advertising sales team member has a Microsoft Surface Laptop 4, allowing them to work seamlessly on the move. For the case of the model, consider that they are working in the office and connected to the Lucida staff network and that their Microsoft Windows Server 2019 Essentials is called Zeus. Also, assume that from staff network is the connection to the Internet. Salesforce employs Secure data centres around the world (https://trust.salesforce.com/). TASK TWO ANALYSIS AND REFLECTION : In Task One, you developed three different models. Explain the relationship between these three models and how developing these models allows an Enterprise Architect to have a clearer picture of the organisation. NOTE: Your answer should be 200 - 250 words in length.
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