Task One: Develop a brand architecture strategy for Boost.

You should follow the three steps in developing a brand architecture strategy:

$1)$ Defining the parent$$s brand potential, including brand vision, brand boundaries, brand

positioning.

$2)$ Identifying brand extension opportunities, i$.$e$.,$ introducing the new sub$-$brand. You need

to describe what the new offering is$.$ Justify the benefits of such brand extension for both

the sub$-$brand and the parent brand. $($Note: you MUST conduct category extension, NOT

line extension.$)$

$3)$ Branding the new sub$-$brand$$s product and$/$or service including deciding on the branding

elements and positioning for the new sub$-$brand.