Task

Read the supplied business case and understand the problem of the business so that you, as the subject matter expert in Machine Learning will write a report to highlight potential AI and ML related issues and explore the trending technologies in AI and ML which can help solve the business problems.$$

Description

This report will be based on research of AI$/$ML issues related to ethical, privacy and security, etc. as well as exploring trending technologies in AI$/$ML to address the business problems in the business case provided below. You will not only need to understand the basic machine learning algorithms and applications, but also its ethical, privacy and security issues when choosing and implementing the trending technologies to support the business.

Business Case

YourSuperStore is a market leader in grocery retail. It has over $200$ stores nationwide covering most of the major cities. It is becoming more and more important to fulfill people$$s daily grocery needs. Due to the significant growth of the business. The old Loyalty Program that has over $3$ million members, is no longer suitable to support the business. The board has decided to implement a new Loyalty Program $($hint: it is like $$Everyday Rewards$$ in Woolworths$)$ to advance the business in various areas:

Customer retention

Marketing communications

Predictive analytics $($cross$-$selling and up$-$selling$)$

Fraud detection

AI and Machine Learning are rapidly transforming many industries including grocery retail. YourSuperStore$$s competitors have quickly made the move to invest in trending AI technologies. To retain its market$-$leading position, the business would like to incorporate machine learning into the new Loyalty Program.$$

The CEO has appointed you as the subject matter expert in Machine Learning knowing the algorithms and applications to conduct research to highlight the potential issues and explore trending technologies in AI$/$ML for the Loyalty Program.$$

Report

Before project can be initiated, you are required to conduct research and write a report to cover:

Executive Summary

Objectives

Business problems

Benefits of AI$/$ML

Trending AI$/$ML related technologies to support below areas respectively for the Loyalty Program:

Customer retention

Marketing communications

Predictive Analysis $($cross$-$selling and up$-$selling$)$

Fraud detection

Potential ethical, privacy and security issues

Positive and negative impacts these issues could bring to the business and the Program.$$