TASK REQUIREMENT

You have completed a module named E-Advertising and is required to apply into a real

situation. As such, you are required to go the nearest sundry shop or mini market and do the

following:

a) Provide a write up on the nature of the business and how is the current advertising

practices supporting the business. In this part you can consider both online and offline

as some of the company may not have adopted any kind of e-advertising.

12 marks

(CLO1: PLO5: C4)

b) After you have done (a) you are expected to do a research on the appropriate online

advertising (minimum 3 methods) for the said sundry shop business that has been

selected in (a). Justify why it has been selected and how it can support the business.

24 marks

(CLO3: PLO3: C3)

c) Prepare a formal proposal to the owner or manager of the sundry shop owner on all

your findings and how each of your findings on e-advertising can support the

business.

12 marks

(CLO1: PLO5: C3)

d) In the proposal also include the measurement metrics that will be used for each of the

online advertising selected for and effective monitoring for the organisation/business.

12 marks

(CLO2: PLO3: C6)

TASK OUTCOME

At the end of this project students are able to:

a) To interpret the relationships between e-advertising, e-business and business

performance.

b) To plan an effective online promotional programme.

c) To develop online measurement metrics in measuring the performance of e

advertising strategies implemented.