TASK: Share analysis can be as complicated as you want it to be. There are thousands of data points available to collect and consider. Sifting through this information may or may not be useful to making a timely, sound decision to buy, hold, or sell. While you shouldn't take shortcuts in investing, there are a few key (and easy to understand) indicators that nearly anyone can use to quickly analyze a share. Performing a fundamental analysis requires you to look at items that are a little more qualitative Some of the items that should be considered in fundamental analysis of a company include: Profit margins Place in the industry/sector Growth potential Balance sheet Business model Political situation, and how it might affect the company (Corporate Governance)