Task:

You have been tasked to develop an integrated marketing communications plan for

the Kita Food Festival to promote the festival.

Integrated Marketing Communications Plan $($IMC Plan$)[$IMC Marketing Campaign$]$

Campaign Creative Strategy $$ creativity is very important to advertising.

$$ Creative Brief Outline

o Advertising problem or issue

o Advertising or communication objectives

o Target audience

o Major selling idea or key benefits

o Creative strategy statement

o Supporting information or requirements

$$ Advertising execution $$ ideas of how you would like your

advertising message to be executed.