Question: Task: You have been tasked to develop an integrated marketing communications plan for the Kita Food Festival to promote the coming festival. Integrated Marketing Communications

plan for the Kita Food Festival to promote the coming festival. Integrated

$Marketing Communications Plan (IMC Plan) [Situation Analysis] \begin{tabular}{|c|c|} \hline & -Selectingtargetmarket-Positioning \\$

Task: You have been tasked to develop an integrated marketing communications plan for the Kita Food Festival to promote the coming festival. Integrated Marketing Communications Plan (IMC Plan) [Situation Analysis] \begin{tabular}{|c|c|} \hline & -Selectingtargetmarket-Positioning \\ \hline & CommunicationStrategy-communicationisfundamentaltoadvertising.-Message-whatisthemessagebeingcommunicated?-Source-whowillbecommunicatingthemessage?Acelebrity-Channel-whatmediachannelwillbeusedtocommunicatethemessage?-Receiver-whoistargetaudienceforthecommunicated-message? \\ \hline \end{tabular}

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