Question: Task: Your task is to apply theories, models, concepts, and principles from the course to enable you to analyze, compare and contrast one of the

Task: Your task is to apply theories, models, concepts, and principles from the course to enable you to analyze, compare and contrast one of the following pairs of businesses:

-

)

Pair

1

: Hudson's Bay vs Holt Renfrew.Marketing

-

Marketing Mix

(4

'

),

Market segmentation, Positioning Map, Marketing Stage, CustomerService, etc.

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