TaskMaster Enterprises employs a standard cost system in which direct materials inventory is carried at standard cost. TaskMaster has established the following standards for the prime costs of one unit of product. Standard Quantity Direct Materials Direct Labor 8 pounds 0.25 hour Standard Price Standard Cost $ 1.80 per pound $ 8.00 per hour $ 14.40 2.00 $ 16.40 During November, TaskMaster purchased 160,000 pounds of direct materials at a total cost of $304,000. The total factory wages for November were $42,000, 90% of which were for direct labor. TaskMaster manufactured 19,000 units of product during November using 142,500 pounds of direct materials and 5,000 direct labor-hours. Is the direct materials price variance favorable or unfavorable? Multiple Choice Favorable Unfavorable The variance is zero and is neither favorable nor unfavorable. There is not enough information to determine.