Question: TaskWhat needs do music fans have in order to keep up with and interact with (information, communication, purchase of merchandise, purchase of songs they can
TaskWhat needs do music fans have in order to keep up with and interact with (information, communication, purchase of merchandise, purchase of songs they can remix themselves, purchase of concert tickets) their favorite artists?- Create a video presentation where this task is answered. In the presentation, you must use a research wall (p.65 in the book), and film while presenting this work. It is also possible to include a PowerPoint and use it as support in the presentation.- The steps in research (chapter 3), analysis (chapter 4), idea generation (chapter 5), and idea selection (chapter 6) in the book Design Thinking p norsk must be used to answer the task.- It is not necessary to show recordings of the interviews (ignore what was said about this in the introductory lecture).Introduction of yourself - Then a poster (or similar) showing the empathy technique(s) you used. Reflect on the questions you asked and how the interview situation(s) worked.- Present 510 insights from the empathy phase by summarizing them. Create a connection/affinity map, and then an empathy map (see also Winning Value Propositions), or persona(s) or a user journey.- Summarize the insights in a point of view (POV), which you also formulate into an innovation question (How might we...?).- Idea generation: Show different ideas, and present some of them.- Idea selection: Choose one idea for the solution, and present it.
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