Question: TB MC Qu . 1 3 - 2 2 5 After years of using a . . . After years of using a mass marketing

TB MC Qu

. 13 - 225

After years of using a

. . .

After years of using a mass marketing strategy, Lazer Print Shop has responded to new competition from larger companies by focusing on small market pegments

that have been ignored by these competitors. Lazer believes that by offering these market segments personalized customer service it can attract a loyal group of

customers willing to pay premium prices. What is this company's strategy known as

?

Multiple Choice

niche marketing

demographic segmentation

environmental scanning

micro

-

marketing

TB MC Qu.13-225 After years of using a... After years of

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