Question: The services offered by the Michelin Group include banking, air travel, cruises, music, health clubs, and casinos, just to name a few. Based on that,

The services offered by the Michelin Group include banking, air travel, cruises, music, health clubs, and casinos, just to name a few.
Based on that, which of the following branding strategies is the Michelin Group using?
Sub-brands
Branded house
Brand amplification
Brand turnstile
Endorsed brands
The services offered by the Michelin Group include banking, air travel,

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