Question: Tech Talk: Creating a Social Media Strategy By: Arpan Kumar Kar, Reema Aswani Question #1: Provide a social media strategy for Khare which includes: a)

"Tech Talk: Creating a Social Media Strategy" By: Arpan Kumar Kar, Reema Aswani

Question #1: Provide a social media strategy for Khare which includes:

a) Target market

b) Value Proposition

c) Recommended goals (think SMART) and tactics for achieving them

d) Recommended social media platforms (e.g. Snapchat, Twitter) to utilize.

e) Rationale for your recommendations.

Question #2 (10 points) What Key Performance Indicators (KPIs) should Khare focus on in promoting Tech Talk in social media (based on your earlier answers)? What are the leading indicators he should use? The lagging indicators?

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