Question: Techno Corp, a mid - sized global manufacturing company, faces increased competition, aging IT infrastructure, and fragmented supply chains. The CEO, Anna M ller ,

Techno Corp, a mid-sized global manufacturing company, faces
increased competition, aging IT infrastructure, and fragmented supply
chains. The CEO, Anna Mller, has initiated a digital transformation to
address these challenges, focusing on implementing a new ERP system,
upgrading the CRM system, optimizing the supply chain, leveraging
data analytics, and enhancing cybersecurity.
Task:
As part of the strategic team, your goal is to develop a digital
transformation plan for Techno Corp. The plan should address:
ERP System: Selecting and implementing an ERP system to
integrate business processes.
CRM Upgrade: Enhancing the CRM system to improve customer
insights and service.
Supply Chain Optimization: Using technology to reduce lead times
and improve transparency.
Data Analytics & BI: Implementing a BI tool to generate
actionable insights.
Cybersecurity: Ensuring robust security measures are in place.
Discussion Questions:
1 What are the key considerations for selecting an ERP system?
2 How can the new CRM improve customer satisfaction?
3 What technologies can optimize the supply chain?
 Techno Corp, a mid-sized global manufacturing company, faces increased competition, aging

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