Question: Ted is considering which new mobile phone plan he will purchase. Ted is concerned with price but also wishes to choose a provider with good

Ted is considering which new mobile phone plan he will purchase. Ted is concerned with price but also wishes to choose a provider with good geographical service coverage and customer service that has good reviews. This represents:

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62

options:

Ted's evaluative criteria

Ted's evoked set

Ted engaging in showrooming

Routine problem solving

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