Tell the class about your favorite commercial selling a product. Include a link to the commercial so
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Question:
Tell the class about your favorite commercial selling a product. Include a link to the commercial so we can watch it. What type of product was it? Hint - review the 4 types of consumer products listed at the beginning of chapter 10. Think about how a company's marketing strategy must differ depending on the type of product. Did the product feature a certain type of packaging? Was the product a co-branded product?
Related Book For
An Introduction To Statistical Methods And Data Analysis
ISBN: 9781305465527
7th Edition
Authors: R. Lyman Ott, Micheal T. Longnecker
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