Template case write-up Not to exceed 5 pages Instructions: Follow the template to complete your write-up. HARLEY DAVIDSON (CASE IS ON HARLEY DAVIDSON) Student(s) name: Case Name: Please approach the cases based on today. We already know what has happened, so use your case information to develop a strategy today. SWOT Analysis: (remember: S/W are internal to the company and O/T are external factors that all companies face or can take advantage of. I would suggest you look at the SWOT from a 5 C's perspective, i.e. what is the strength from a customer perspective? Try to get to the root cause as opposed to the symptom, example). Strengths 1 Weaknesses 1 2 2 3 3 4 4 Opportunities Threats 1 1 2 2 3 3 4 4 Conclusions based on SWOT (Answer the question, what does this mean?) 22 C3 Missing Information and Assumptions Whether you are working for a company or doing a case write-up, you will never have complete information. You will need to fill in the gaps. An example of how to write this is... Advertising expense as a percent of sales is a piece of missing information, therefore I assume that the advertising expense is 2% of sales, which is the industry average. A1 . A2 A3 . Problem Definition: What is the critical issue? (again try to get to a root cause not symptoms, a symptom might be sales decline, but what is causing the sales decline? Most likely, the answer is found in the 5 C's, SWOT, and conclusions) 1.e. The problem is that... What is the critical problem?... resulting in an outcome . Alternatives: (along with pros and cons) A1 O Pros P1 P2 O Cons C1 C2 A2 A3 . . . Recommendation: (Based on alternatives and Pros/Cons what is your recommendation on a strategic level? You can have more than 1 if needed) References: (APA style, which is readily available online) A Template and rubric for case write-ups Use Microsoft Word Name CWID Caseme Date Cwe writes are worth 100 points Plone follow the template in the How to Analyze a Cae document Element 1 Situation Analysis - SWOT 2 Assumption and Missing Information examples 3 Problem Definition (What is the critical issue based on SWOT and sumptions above?) 4 Development and evaluation of statives including pros ad cons 5 Recommendation to Management 6 Rdermoes examples (At least 2) APA Style Total Points = , , a Template case write-up Not to exceed 5 pages Instructions: Follow the template to complete your write-up. HARLEY DAVIDSON (CASE IS ON HARLEY DAVIDSON) Student(s) name: Case Name: Please approach the cases based on today. We already know what has happened, so use your case information to develop a strategy today. SWOT Analysis: (remember: S/W are internal to the company and O/T are external factors that all companies face or can take advantage of. I would suggest you look at the SWOT from a 5 C's perspective, i.e. what is the strength from a customer perspective? Try to get to the root cause as opposed to the symptom, example). Strengths 1 Weaknesses 1 2 2 3 3 4 4 Opportunities 1 Threats 1 1 2 2 3 3 4 4 Conclusions based on SWOT (Answer the question, what does this mean?) C1 C2 . . D 03