Template case write-up Not to exceed 5 pages Instructions: Follow the template to complete your write-up. HARLEY DAVIDSON Student(s) name: Case Name: Please approach the cases based on today. We already know what has happened, so use your case information to develop a strategy today. SWOT Analysis: (remember: S/W are internal to the company and O/T are external factors that all companies face or can take advantage of. I would suggest you look at the SWOT from a 5 C's perspective, i.e. what is the strength from a customer perspective? Try to get to the root cause as opposed to the symptom, example) Strengths 1 Weaknesses I 1 2 2 3 3 4 4 Threats Opportunities 1 1 2 2 3 3 4 4 Conclusions based on SWOT (Answer the question, what does this mean?) UD Missing Information and Assumptions Whether you are working for a company or doing a case write-up, you will never have complete information. You will need to fill in the gaps. An example of how to write this is... Advertising expense as a percent of sales is a piece of missing information, therefore I assume that the advertising expense is 2% of sales, which is the industry average A1 . A2 Problem Definition: What is the critical issue? (again try to get to a root cause not symptoms, a symptom might be sales decline, but what is causing the sales decline? Most likely, the answer is found in the 5 C's, SWOT, and conclusions) l.e. The problem is that...what is the critical problem?... resulting in an outcome Alternatives: (along with pros and cons) A1 O Pros P1 P2 I . O Cons . . C2 A2 A3 Recommendation: (Based on alternatives and Pros/Cons what is your recommendation on a strategic level? You can have more than 1 if needed) References: (APA style, which is readily available online) Template and rubric for cue write-up Use Microsoft Word None CWID Case Date: Che write-ups are worth 100 points Plowe follow the temple in the How to Analyre a Case document Element 1 Situation Analysis - SWOT 2 Assumptions and Missing Information examples 3 Problem Definition (What is the critical is based on SWOT and assumptions above?) 4 Development and evaluaton of alternatives including pros acons 5 Recommendation to Mgomot Reformes examples (Atleast 2) APA Style Total Points 20 15 20 20 20 5 100 6 Template case write-up Not to exceed 5 pages Instructions: Follow the template to complete your write-up. HARLEY DAVIDSON Student(s) name: Case Name: Please approach the cases based on today. We already know what has happened, so use your case information to develop a strategy today. SWOT Analysis: (remember: S/W are internal to the company and O/T are external factors that all companies face or can take advantage of. I would suggest you look at the SWOT from a 5 C's perspective, i.e. what is the strength from a customer perspective? Try to get to the root cause as opposed to the symptom, example) Strengths 1 Weaknesses I 1 2 2 3 3 4 4 Threats Opportunities 1 1 2 2 3 3 4 4 Conclusions based on SWOT (Answer the question, what does this mean?) UD Missing Information and Assumptions Whether you are working for a company or doing a case write-up, you will never have complete information. You will need to fill in the gaps. An example of how to write this is... Advertising expense as a percent of sales is a piece of missing information, therefore I assume that the advertising expense is 2% of sales, which is the industry average A1 . A2 Problem Definition: What is the critical issue? (again try to get to a root cause not symptoms, a symptom might be sales decline, but what is causing the sales decline? Most likely, the answer is found in the 5 C's, SWOT, and conclusions) l.e. The problem is that...what is the critical problem?... resulting in an outcome Alternatives: (along with pros and cons) A1 O Pros P1 P2 I . O Cons . . C2 A2 A3 Recommendation: (Based on alternatives and Pros/Cons what is your recommendation on a strategic level? You can have more than 1 if needed) References: (APA style, which is readily available online) Template and rubric for cue write-up Use Microsoft Word None CWID Case Date: Che write-ups are worth 100 points Plowe follow the temple in the How to Analyre a Case document Element 1 Situation Analysis - SWOT 2 Assumptions and Missing Information examples 3 Problem Definition (What is the critical is based on SWOT and assumptions above?) 4 Development and evaluaton of alternatives including pros acons 5 Recommendation to Mgomot Reformes examples (Atleast 2) APA Style Total Points 20 15 20 20 20 5 100 6