Template sales proposal The template sales proposal can be used to help you structure your sales pitch to potential clients. It includes a cover letter, company presentation, solutions proposal, quote and template client testimonial. Modify it as necessary to reflect your company's circumstances, industry and solutions or products. [Date] [Client's name] [Client's company] [Client's address] Dear [Client's name]. Thank you for accepting this proposal from [your company] to provide [your product/service] to [client's company]. We understand you need [describe the outcome the client's company is looking to achieve]. As you'll see in the attached material, we have the [experience/process/tools/team] to help you achieve your goals and [solve a specific problem]. Specifically, we bring [describe your unique value proposition and the element of your solution that makes you the best choice]. These capabilities will allow us to provide you with [describe the benefits/results the client's company will receive]. Please do not hesitate to contact me at [phone number and/or email address] if you have any questions about our company or services. Sincerely. [Your signature] [Your name] [Your title] [Additional contact information] 1. Executive summary Explain what problem you want to help your client solve. Provide a precise summary of your solution and the key deliverables included in your proposal. Also include: project timelines pricing other relevant information for decision-makers 2. Company description Describe your company in two to three sentences. 3. Team members Introduce the members of your team who will be supporting your client. [Insert employee picture] [Name] Relevant career highlight 1 Relevant career highlight 2 Relevant career highlight 3 [Insert employee picture] [Name] Relevant career highlight 1 Relevant career highlight 2 Relevant career highlight 3 [Insert employee picture] [Name] Relevant career highlight 1 Relevant career highlight 2 Relevant career highlight 3 4. Client pain points Describe in detail the clients goals and objectives and the challenges they are facing. 5. Our solution How will your solution solve their challenge? Explain the scope of the proposed project. Explain the deliverable and the execution of the project. Deliverables . Element 1 Element 2 Element 3