term paper theme HERE: Development of a marketing plan for company X (ANY COMPANY)

METHODOLOGICAL GUIDELINES for developing, formatting and defending term papers and qualification papers CONTENTS 1. General Instructions 3 2. The Main Stages of Writing the Paper 4 2.1. Choosing and Approving the Theme 4 2.2. Acquisition, Research and Systematisation of Information 5 2.3. Cooperation with the Advisor 5 3. Structure, Length and Contents of the Paper 6 3.1. Title Page 7 3.2. Abstract 7 3.3. Table of Contents 7 3.4. List of Abbreviations (Designations) 8 3.5. Introduction 8 3.6. Contents of the Paper (Body) 9 3.7. Procedure for Formatting References and Quotations 10 3.8. Procedure for Formatting Schemes, Diagrams, Figures, Tables and Formulas 11 3.9. Conclusions and Suggestions 12 3.10. List of References and Bibliography 13 3.10.1. Formatting the List of References and Bibliography 14 3.11. Annexes to the Paper and Their Format 15 3.12. Guarantee and Assessment 16 3.13. Summary 16 4. Requirements for Paper Formatting 17 5. Submission, Defence and Assessment of the Paper 19 5.1. Submission of the Paper 19 5.2. Defence and Assessment of the Paper 20 6. Typical Mistakes in Defence of the Paper 23 Annexes 24