Question: Term Project: Your term project for this class is a 6000 WORDS marketing plan for Netflix . Required Marketing plan Headings: Executive Summary Situation Analysis

Term Project:

Your term project for this class is a 6000 WORDS marketing plan for Netflix.

Required Marketing plan Headings:

Executive Summary

Situation Analysis

-Market Summary

-Target Markets

Marketing Demographics

-Geographics

-Demographics

-Behavioral factors

Market Needs

Market Trends

Market Growth

SWOT Analysis

Competitors Analysis

Market Strategy

-Marketing objectives

-Financial objectives

-Positioning strategy

Marketing tactics

-Product

-Price

-Distribution

-Communication

-Research

Financials

-Break-Even Analysis

-Sales Forecast

-Marketing Budget

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