Question: Terms entered into a SWOT analysis should be mutually exclusive. This means that: factors in the matrix must not be contradictory factors should be either

Terms entered into a SWOT analysis should be mutually exclusive. This means that:
factors in the matrix must not be contradictory
factors should be either favorable or unfavorable to the firm
factors must not have been present in past SWOT analyses
factors should be placed into one and only one cell in the matrix
Terms entered into a SWOT analysis should be mutually exclusive. This

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