TEST $(20\%)$

Philosophies are important because:

a person's philosophy is important to their self$-$esteem

one's philosophy affects their day$-$to$-$day decisions

having the correct philosophy is a sign of a well$-$educated person

philosophies are only important at coffee houses

Which of the following is true regarding what your authors have to say about the percentage

of respondents willing to participate in research surveys:

the percentage has been going down

the percentage has been going up because consumers see a difference between research and

telemarketing

the percentage has been going down because consumers see a difference between research and

telemarketing

the percentage has been stable

Deception is a serious ethical issue in marketing research and occurs in research studies when:

potential respondents are not told the true identity of the sponsor of the research

they are viewed during a study without their permission

they are told they will remain anonymous when they are not

all of the above